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Rucker, Derek D.
Briñol, Pablo
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International journal of advertising : the quarterly review of marketing communications
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Naïve theories about persuasion : implications for information processing and consumer attitude change
Briñol, Pablo
;
Rucker, Derek D.
;
Petty, Richard E.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 85-106
Persistent link: https://www.econbiz.de/10011298745
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2
Consumer conviction and commitment : an appraisal-based framework for attitude certainty
Rucker, Derek D.
;
Tormala, Zakary L.
;
Petty, Richard E.
; …
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 119-136
Persistent link: https://www.econbiz.de/10010359867
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