Consumer conviction and commitment : an appraisal-based framework for attitude certainty
Year of publication: |
2014
|
---|---|
Authors: | Rucker, Derek D. ; Tormala, Zakary L. ; Petty, Richard E. ; Briñol, Pablo |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 1, p. 119-136
|
Subject: | Attitude certainty | Consumer conviction | Attitude strength |
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