Rudawska, Edyta; Petljak, Kristina; Stulec, Ivana - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 182-197
. In order to identify online group buying behaviour of young adult consumers, research was conducted among university … associations in group buying behaviour, while it is not possible to hypothesise regarding demographic characteristics of the … respondents and their motivation for group buying. Further on, one of the contribution of this research lies in performed factor …