Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Year of publication: |
2015
|
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Authors: | Rudawska, Edyta ; Petljak, Kristina ; Stulec, Ivana |
Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 16.2015, 2/3, p. 182-197
|
Subject: | hedonic value | utilitarian value | value for the customer | group buying | students | Poland | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Kundenwert | Customer value | Polen | Soziale Werte | Social values | Hedonischer Preisindex | Hedonic price index |
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