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~person:"Ruekert, Robert W."
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Ruekert, Robert W.
Rao, Akshay R.
56
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RESEARCH NOTES AND COMMUNICATIONS - Signaling Unobservable Product Quality Through a Brand Ally
Rao, Akshay R.
;
Qu, Lu
;
Ruekert, Robert W.
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 258-268
Persistent link: https://www.econbiz.de/10006666712
Saved in:
2
Brand alliances as information about unobservable product quality
Rao, Akshay R.
-
1997
Persistent link: https://www.econbiz.de/10013409711
Saved in:
3
BRAND ALLIANCES AS SIGNALS OF PRODUCT QUALITY
Rao, Akshay R.
;
Ruekert, Robert W.
- In:
Sloan management review
36
(
1994
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10006338015
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