//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rui, Huaxia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"defensive marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Crisis management
1
Internet marketing
1
Krisenmanagement
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Product quality
1
Produktqualität
1
Social Web
1
Social web
1
defensive marketing
1
offensive marketing
1
product-harm crisis
1
social media
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Rui, Huaxia
Hauser, John R.
2
Shugan, Steven M.
2
Gruca, Thomas S.
1
He, Shu
1
J?rgen W?ckl
1
Kumar, K. Ravi
1
Martín Herrán, Guiomar
1
Schuster, Ulrike
1
Sigué, Simon Pierre
1
Sudharshan, D.
1
Whinston, Andrew B.
1
more ...
less ...
Published in...
All
Information systems research : ISR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media strategies in product-harm crises
He, Shu
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011880195
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->