Social media strategies in product-harm crises
Year of publication: |
June 2018
|
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Authors: | He, Shu ; Rui, Huaxia ; Whinston, Andrew B. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 29.2018, 2, p. 362-380
|
Subject: | social media | offensive marketing | defensive marketing | product-harm crisis | Social Web | Social web | Online-Marketing | Internet marketing | Krisenmanagement | Crisis management | Marketingmanagement | Marketing management | Produktqualität | Product quality |
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