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~person:"Ruiz Mafe, Carla"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Guidebook"
~type_genre:"Konferenzschrift"
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Konsumentenverhalten
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Consumer behaviour
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2000-2006
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Ruiz Mafe, Carla
Martínez-López, Francisco J.
10
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9
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8
Grabner-Kräuter, Sonja
6
Gázquez-Abad, Juan Carlos
6
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Mohd Suki, Norazah
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Rudolph, Thomas
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Akgül, Yakup
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3
Forman, Christopher
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Fritz, Wolfgang
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Ho, Ree Chan
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Engaging consumers through branded entertainment and convergent media
1
Global consumer behavior
1
Mobile and ubiquitous commerce : advanced E-business methods
1
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ECONIS (ZBW)
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User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José
;
Scribner, Lisa L.
;
Ruiz Mafe, Carla
- In:
Engaging consumers through branded entertainment and …
,
(pp. 221-241)
.
2015
Persistent link: https://www.econbiz.de/10011389620
Saved in:
2
Consumer shopping behavior online : the case of Spanish web users
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
Global consumer behavior
,
(pp. 147-173)
.
2007
Persistent link: https://www.econbiz.de/10003502493
Saved in:
3
Mobile
Internet
adoption by Spanish consumers
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
;
Broz-Lofiego, Adrian
; …
- In:
Mobile and ubiquitous commerce : advanced E-business methods
,
(pp. 221-236)
.
2009
Persistent link: https://www.econbiz.de/10003885233
Saved in:
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