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~person:"Ruiz-Molina, María Eugenia"
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Search: person:"Šerić, Maja"
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Beziehungsmarketing
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Brand equity
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Ruiz-Molina, María Eugenia
Šerić, Maja
32
Gil Saura, Irene
16
Mikulić, Josip
6
Gil-Saura, Irene
4
Šeric, Maja
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Praničević, Daniela Garbin
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Vernuccio, Maria
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Berenguer Contrí, Gloria
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Krešić, Damir
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Mollá Descals, Alejandro
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Ozretić-Došen, Đurđana
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Pastore, Alberto
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Patrizi, Michela
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Bordian, Mariia
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Cuadrado, Manuel
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Eugenia Ruiz-Molina, Maria
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Fayos-Gardó, Teresa
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Gallarza, Martina G.
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Moise, Mihaela Simona
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Moliner-Velázquez, Beatriz
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Mollá-Descals, Alejandro
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Ozretić Došen, Đurđana
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Prebežac, Darko
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Ruiz Molina, Maria Eugenia
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Ruiz-Molina, M. Eugenia
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Ruiz-Molina, Maria-Eugenia
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Saura, Irene Gil
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Seric, Maja
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Škare, Vatroslav
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International journal of hospitality management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
2
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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