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~person:"Russell, Cristel"
~subject:"Consumer behaviour"
~subject:"Country of origin"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Consumer behaviour
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Ursprungsregeln
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Russell, Cristel
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Hong, Sung-tai
3
Phau, Ian
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Guina, Fernanda de Tavares Canto
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Lee, Wei-Na
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Mainolfi, Giada
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Marino, Vittoria
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Rashid, Arooj
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Russell, Dale
2
Saldivar, Roberto
2
Seidenfuss, Kai-Uwe
2
Tjiptono, Fandy
2
Tseng, Ting-Hsiang
2
Tung, Rosalie Lam
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Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
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Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
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2
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
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