Manikam, Shamini; Russell-Bennett, Rebekah - In: Journal of Social Marketing 6 (2016) 1, pp. 18-40
theory as the basis of designing social marketing interventions or default to familiar theories which may not accurately … marketing theory (SMT)-based approach for designing social marketing interventions, campaigns or tools. Design … digital component of a social marketing intervention for preventing domestic violence. Findings – For effective social …