Designing gamified apps for sustainable consumption : a field study
Rory Mulcahy, Rebekah Russell-Bennett, Dawn Iacobucci
| Year of publication: |
2020
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|---|---|
| Authors: | Mulcahy, Rory ; Russell-Bennett, Rebekah ; Iacobucci, Dawn |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 106.2020, p. 377-387
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| Subject: | Energy | Gamification | Gamified app | Serious games | Social marketing | Sustainability | Sustainable consumption | Usage data | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Mobile Anwendung | Mobile application | Nachhaltigkeit | Social Marketing | Computerspiel | Video game | Nachhaltiger Konsum |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158382