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~person:"Rutz, Oliver J"
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Rutz, Oliver J
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A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
Rutz, Oliver J
;
Bucklin, Randolph E
;
Sonnier, Garrett P
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10009985820
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