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~person:"Ruyter, Ko de"
~subject:"Brand management"
~subject:"Experiment"
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Ruyter, Ko de
Fiedler, Marina
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Journal of retailing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
2
It's a brand new world : teaching brand management in virtual environments
Belei, Nina
;
Noteborn, Gwen
;
Ruyter, Ko de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009232997
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