Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, Debbie I. Keeling
| Year of publication: |
2019
|
|---|---|
| Authors: | Heller, Jonas ; Chylinski, Mathew ; Ruyter, Ko de ; Mahr, Dominik ; Keeling, Debbie I. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 2, p. 94-114
|
| Subject: | Augmented reality | Customer frontline experience | Mental imagery | Processing fluency | Word-of-mouth intentions | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Virales Marketing | Viral marketing | Experiment | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012102953