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~person:"Ruyter, Ko de"
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Ruyter, Ko de
Farace, Stefania
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European journal of marketing : EJM
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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania
;
Roggeveen, Anne
;
Ordenes, Francisco …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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2
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Farace, Stefania
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011773807
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