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~person:"Ruyter, Ko de"
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
2
Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim
;
Ruyter, Ko de
;
Chylinski, Mathew
;
Mahr, Dominik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
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