Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Tim Hilken, Debbie I. Keeling, Ko de Ruyter, Dominik Mahr, Mathew Chylinski
| Year of publication: |
2020
|
|---|---|
| Authors: | Hilken, Tim ; Keeling, Debbie I. ; Ruyter, Ko de ; Mahr, Dominik ; Chylinski, Mathew |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 2, p. 143-164
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| Subject: | Social augmented reality | Online shopping | Shared decision making | Customer-to-customer communication | Socially situated cognition | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Kognition | Cognition | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00688-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290938