//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Séguin, Benoit"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Sports economics
World
Sportmarketing
9
Sports marketing
9
Sport
5
Sports
5
Big event
3
Großveranstaltung
3
Sport event
3
Sportveranstaltung
3
Brand management
2
Guerilla marketing
2
Guerilla-Marketing
2
Markenführung
2
Olympic Games
2
Professional sports
2
Profisport
2
Social Web
2
Social web
2
Sponsorship
2
Welt
2
1998-2006
1
Advertising effects
1
Ball game
1
Ballsport
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brasilien
1
Brazil
1
Business network
1
Consumer behaviour
1
Freizeitverhalten
1
Institutional economics
1
Institutionenökonomik
1
Internationales Olympisches Komitee
1
Internet marketing
1
Jugendliche
1
Knowledge transfer
1
Konsumentenverhalten
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4
Language
All
English
4
Author
All
Séguin, Benoit
Jensen, Jonathan A.
12
Cornwell, T. Bettina
10
Koronios, Konstantinos
10
O'Reilly, Norm
8
Biscaia, Rui
7
Breuer, Christoph
7
Koenigstorfer, Joerg
6
Ratten, Vanessa
6
Dimitropoulos, Panagiotis
5
Grohs, Reinhard
5
Ko, Yong Jae
5
Ntasis, Lazaros
5
Pawlowski, Tim
5
Woisetschläger, David
5
Woratschek, Herbert
5
Bouchet, Adrien
4
Carrillat, François A.
4
Chanavat, Nicolas
4
Cobbs, Joe
4
Dalakas, Vassilis
4
Dickson, Geoff
4
Rumpf, Christopher
4
Santos, Manuel Alonso dos
4
Schönberner, Jan
4
Weeks, Clinton S.
4
Zhang, James J.
4
Adair, Daryl
3
Backhaus, Christof
3
Bee, Colleen
3
Boronczyk, Felix
3
Cobbs, Joe B.
3
Dees, Windy
3
Desbordes, Michel
3
Eddy, Terry
3
Forrest, David
3
Gee, Sarah
3
Gerke, Anna
3
Heere, Bob
3
Itani, Maher N.
3
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
4
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
3
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
4
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->