Pop, Nicolae Al; Roman, Mihaela; Săniuţă, Adina; … - In: The AMFITEATRU ECONOMIC journal 14 (2012) 32, pp. 349-364
This paper aims to provide a conceptual clarification of the terms sustainable development and organisational change. It studies the role of relationship marketing for implementing these two concepts. The main objectives are the perception of the three concepts by Romanian business...