Desai, Preyas S.; Krishnamoorthy, Anand; Sainam, Preethika - In: Marketing Science 29 (2010) 1, pp. 158-174
Many consumer durable retailers often do not advertise their prices and instead ask consumers to call them for prices. It is easy to see that this practice increases the consumers' cost of learning the prices of products they are considering, yet firms commonly use such practices. Not...