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~person:"Salas, Jim"
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Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus
;
Salas, Jim
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
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2
Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing
Agus Harjoto, Maretno
;
Salas, Jim
- In:
Journal of Product & Brand Management
26
(
2017
)
6
,
pp. 545-558
/methodology/approach This paper measures strategic CSR using CSR strengths and normative (
institutional
)
CSR
from CSR concerns scores from the …
Persistent link: https://www.econbiz.de/10014897124
Saved in:
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