Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Maretno Agus Harjoto, and Jim Salas
| Year of publication: |
2017
|
|---|---|
| Authors: | Harjoto, Maretno Agus ; Salas, Jim |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 6, p. 545-558
|
| Subject: | Brand value | Corporate social responsibility | Strategic CSR | Interbrand | Brand reputation | Institutional CSR | Corporate Social Responsibility | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenimage | Brand image | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2016-1277 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801089