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~person:"Saleem, Salman"
~person:"Tutore, Ilaria"
~subject:"Kultur"
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Kultur
Cultural identity
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Kulturelle Identität
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National culture
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Soziale Werte
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Culture
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cultural values
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Saleem, Salman
Tutore, Ilaria
Venaik, Sunil
6
Beugelsdijk, Sjoerd
4
Brewer, Paul
3
Christopoulos, Demetris
3
Goodell, John W.
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Hofstede, Geert
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Kaasa, Anneli
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Svala Guðmundsdóttir
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Gylfi Dalmann Aðalsteinsson
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Gäthke, Daniel
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Helga Kristjánsdóttir
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Baltic journal of management
1
European journal of cross-cultural competence and management
1
Journal of promotion management : JPM
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Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
2
Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
Saved in:
3
Do "cultural gaps" affect entrepreneurial activities? : an analysis based on globe's dimensions
Calvelli, Adriana
;
Cannavale, Chiara
;
Parmentola, Adele
; …
- In:
European journal of cross-cultural competence and management
3
(
2014
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011503529
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