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~person:"Salgueiro, Maria de Fátima"
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Salgueiro, Maria de Fátima
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
91
Melewar, T. C.
82
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
61
Bruhn, Manfred
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Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
40
Kernstock, Joachim
39
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
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Herrmann, Andreas
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Guzman, Francisco
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Christodoulides, George
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MacInnis, Deborah J.
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Peitz, Martin
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Romaniuk, Jenni
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Strebinger, Andreas
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Swoboda, Bernhard
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Ko, Eunju
27
Veloutsou, Cleopatra
27
Völckner, Franziska
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Brexendorf, Tim Oliver
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Kreutzer, Ralf T.
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
2
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
3
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
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