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~person:"Santoso, Irene"
~subject:"Konsumentenverhalten"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Konsumentenverhalten
Advertising effects
2
Consumer behaviour
2
Digital advertising
2
Internet marketing
2
Mobile Marketing
2
Mobile marketing
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
Brand management
1
Low attention
1
Markenführung
1
Netherlands
1
Niederlande
1
Perception
1
Rational/emotional appeals
1
Social Web
1
Social web
1
Subconscious processing
1
Twitter
1
Utilitarian/hedonic brands
1
Viral marketing
1
Virales Marketing
1
Wahrnehmung
1
Werbung
1
attention
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familiarity
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hedonic/utilitarian choice
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Santoso, Irene
Cui, Xuebin
3
Katona, Zsolt
3
Agarwal, Reeti
2
Avis, Mark
2
Baek, Tae Hyun
2
Bamoriya, Hemant
2
Bernritter, Stefan F.
2
Dix, Steve
2
Drossos, Dimitris A.
2
Gao, Tao
2
Ghose, Anindya
2
Giaglis, George M.
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
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Jerath, Kinshuk
2
Ketelaar, Paul E.
2
Maseke, Bernardus Franco
2
Mehrotra, Ankit
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Narayanan, Sridhar
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Pagani, Margherita
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Phau, Ian
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Rafieian, Omid
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Rohm, Andrew J.
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Scholz, Joachim
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Shimul, Anwar Sadat
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Shin, Jiwoong
2
Shin, Wonsun
2
Stephen, Andrew T.
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Sultan, Fareena
2
Sárváry, Miklós
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Trinh, Giang
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Varnali, Kaan
2
Wilbur, Kenneth C.
2
Wästlund, Erik
2
Yoganarasimhan, Hema
2
Aas, Tor Helge
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European journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
2
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Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
2
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
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