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~person:"Santoso, Irene"
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Search: subject_exact:"Podcast advertising"
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Advertising effects
2
Consumer behaviour
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Digital advertising
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Mobile Marketing
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Mobile marketing
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Online-Marketing
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Low attention
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Santoso, Irene
Bauer, Hans H.
22
Fritz, Wolfgang
15
Theobald, Axel
10
Link, Jörg
9
Luo, Xueming
9
Fang, Zheng
8
Okazaki, Shintaro
8
Silberer, Günter
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Bliemel, Friedhelm
7
Meffert, Heribert
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Shankar, Venkatesh
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Alan, Sule
6
Fassott, Georg
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Karjaluoto, Heikki
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Rodgers, Shelly
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Spann, Martin
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Thorson, Esther
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Wiedmann, Klaus-Peter
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Zinman, Jonathan
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Ahlert, Dieter
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Becker, Jörg
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Fantapié Altobelli, Claudia
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Karlan, Dean
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Muther, Andreas
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Neumann, Marcus M.
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Reichardt, Tina
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Sajad Rezaei
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Wilke, Kai
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Brand, Simone
4
Cemalcılar, Mehmet
4
Dreyer, Marcus
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Dwivedi, Yogesh Kumar
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Fong, Nathan M.
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Ghose, Anindya
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Giaglis, George M.
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Heinemann, Gerrit
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Hermanns, Arnold
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Katona, Zsolt
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European journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
2
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
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