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Celebrity endorsement
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Understanding the effect of celebrity endorsers and electronic word of mouth on e-commerce in Indonesia
Saputri, M. E.
;
Sarawati, T. G.
;
Oktafani, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 77-86)
.
2020
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