Understanding the effect of celebrity endorsers and electronic word of mouth on e-commerce in Indonesia
M.E. Saputri, T.G. Sarawati & F. Oktafani
Year of publication: |
2020
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Authors: | Saputri, M. E. ; Sarawati, T. G. ; Oktafani, F. |
Published in: |
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019. - London : Routledge, ISBN 978-0-367-81920-0. - 2020, p. 77-86
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Subject: | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Celebrity-Werbung | Celebrity endorsement | Indonesien | Indonesia |
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