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~person:"Sardashti, Hanieh"
~person:"Townsend, Janell D."
~subject:"Automotive industry"
~subject:"Markenführung"
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Sardashti, Hanieh
Townsend, Janell D.
Calantone, Roger J.
14
Voorhees, Clay M.
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Akdeniz, M. Billur
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Nguyen, Hang T.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
2
Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
31
(
2014
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10010233882
Saved in:
3
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
4
Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
Saved in:
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