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~person:"Sarkar, Abhigyan"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Customer relationship management"
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Brand image
Dienstleistungsqualität
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
27
Konsumentenverhalten
27
Customer satisfaction
16
Kundenzufriedenheit
16
Brand management
14
Markenführung
14
Markenimage
13
Service quality
11
Brand
8
Markenartikel
8
Gambling
6
Glücksspiel
6
Einzelhandel
5
Emotion
5
Retail trade
5
Customer loyalty
4
Kundenbindungsprogramm
4
Loyalty program
4
Brand loyalty
3
Customer retention
3
India
3
Indien
3
Kundenbindung
3
Tourism
3
Tourismus
3
loyalty
3
Arbeitsverhalten
2
Brand attachment
2
Brand relationship quality
2
Casino
2
Computerspiel
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer engagement
2
Employee retention
2
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20
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English
20
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Sarkar, Abhigyan
Wong, IpKin Anthony
Han, Heesup
27
Bruhn, Manfred
23
Gil Saura, Irene
23
Prentice, Catherine
23
Hollebeek, Linda D.
20
Loureiro, Sandra Maria Correia
20
Mattila, Anna S.
18
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Klaus, Philipp
13
McColl-Kennedy, Janet R.
13
Sreejesh, S.
13
Balaji, M. S.
12
Gong, Taeshik
12
Johnson, Lester W.
12
Kumar, Vikas
12
Quach, Sara
12
Rahman, Zillur
12
Gustafsson, Anders
11
Khan, Imran
11
King, Ceridwyn
11
Rather, Raouf Ahmad
11
Usman, Osly
11
Šerić, Maja
11
Chahal, Hardeep
10
Qu, Hailin
10
Roy, Sanjit
10
Bang, Nguyen
9
Bilgihan, Anil
9
Fetscherin, Marc
9
Park, Jungkun
9
Prybutok, Victor R.
9
So, Kevin Kam Fung
9
Thaichon, Paramaporn
9
Woratschek, Herbert
9
Bauer, Hans H.
8
Casidy, Riza
8
Edvardsson, Bo
8
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Published in...
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International journal of hospitality management
5
Asia Pacific journal of marketing and logistics
3
International journal of retail and distribution management
2
Journal of business research : JBR
2
European journal of marketing
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
1
Management research review
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
20
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
8
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
9
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
10
Linking AI quality performance and customer engagement : the moderating effect of AI preference
Prentice, Catherine
;
Weaven, Scott
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012300149
Saved in:
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