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~person:"Sarkar, Abhigyan"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Advertising effects
Brand image
Dienstleistungsqualität
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
23
Markenführung
23
Brand
19
Markenartikel
19
Markenimage
17
Beziehungsmarketing
12
Emotion
12
Relationship marketing
12
India
5
Indien
5
Jugendliche
5
Youth
5
Customer satisfaction
3
Kundenzufriedenheit
3
Service quality
3
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Brand nostalgia
2
Brand relationship quality
2
Computerspiel
2
Einzelhandel
2
Fashion
2
Internet marketing
2
Marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
Other customer perception
2
Perception
2
Retail trade
2
Target group
2
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Undetermined
16
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19
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19
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19
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English
19
Author
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Sarkar, Abhigyan
Han, Heesup
49
Usman, Osly
38
Phau, Ian
37
Gierl, Heribert
32
Loureiro, Sandra Maria Correia
31
Mattila, Anna S.
31
Diamantopoulos, Adamantios
29
Septianto, Felix
28
Pelsmacker, Patrick de
27
Huber, Frank
26
Jang, Soocheong
25
Dens, Nathalie
23
Japutra, Arnold
23
Hollebeek, Linda D.
22
Sreejesh, S.
22
Bang, Nguyen
21
Prentice, Catherine
21
Bauer, Hans H.
20
Guzman, Francisco
19
Melewar, T. C.
19
Balaji, M. S.
18
Hyun, Sunghyup Sean
18
Quach, Sara
18
Park, Jungkun
17
Paul, Justin
17
Pauwels, Koen
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Diehl, Sandra
16
Ekinci, Yuksel
16
Wong, IpKin Anthony
16
Bilgihan, Anil
15
Dwivedi, Yogesh Kumar
15
Eisend, Martin
15
Esch, Franz-Rudolf
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
McColl-Kennedy, Janet R.
15
Sarkar, Juhi Gahlot
15
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Published in...
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Asia Pacific journal of marketing and logistics
2
Qualitative market research : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Management research review
1
Marketing intelligence & planning
1
Society and business review
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
19
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
7
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
8
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
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