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~person:"Sarkar, Juhi Gahlot"
~subject:"Advergame experiences"
~subject:"Brand image"
~subject:"Fashion"
~subject:"Markenimage"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Advergame experiences
Brand image
Fashion
Markenimage
Service quality
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
17
Markenführung
17
Brand
13
Markenartikel
13
Beziehungsmarketing
9
Relationship marketing
9
Emotion
6
Jugendliche
5
Youth
5
Customer satisfaction
3
Kundenzufriedenheit
3
Advertising effects
2
Brand embarrassment
2
Brand hate
2
Brand relationship quality
2
Computerspiel
2
Dienstleistungsqualität
2
India
2
Indien
2
Internet marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
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2
Perception
2
Target group
2
Video game
2
Wahrnehmung
2
Werbewirkung
2
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Adolescence
1
Advergame format
1
Advergame rewards
1
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English
15
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Sarkar, Juhi Gahlot
Han, Heesup
49
Loureiro, Sandra Maria Correia
31
Phau, Ian
28
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Mattila, Anna S.
25
Sreejesh, S.
22
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Sarkar, Abhigyan
20
Hollebeek, Linda D.
19
Guzman, Francisco
18
Melewar, T. C.
18
Paul, Justin
18
Hyun, Sunghyup Sean
17
Park, Jungkun
17
Johnson, Lester W.
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Khare, Arpita
15
Line, Nathaniel D.
15
Ahn, Jiseon
14
Casidy, Riza
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Vrontis, Demetris
14
Das, Gopal
13
Dwivedi, Yogesh Kumar
13
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Veloutsou, Cleopatra
13
Gong, Taeshik
12
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Asia Pacific journal of marketing and logistics
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of brand management : an international journal
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ECONIS (ZBW)
15
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
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