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~person:"Sarkar, Juhi Gahlot"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Markenimage"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Brand image
Dienstleistungsqualität
Markenimage
Service quality
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
17
Markenführung
17
Brand
13
Markenartikel
13
Beziehungsmarketing
9
Relationship marketing
9
Emotion
6
Jugendliche
5
Youth
5
Customer satisfaction
3
Kundenzufriedenheit
3
Brand embarrassment
2
Brand hate
2
Brand relationship quality
2
Computerspiel
2
Fashion
2
India
2
Indien
2
Internet marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
Other customer perception
2
Perception
2
Target group
2
Video game
2
Wahrnehmung
2
Werbewirkung
2
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2
Adolescence
1
Advergame experiences
1
Advergame format
1
Advergame rewards
1
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14
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Article
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Article in journal
Article
Aufsatz in Zeitschrift
Handbuch
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English
14
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Sarkar, Juhi Gahlot
Han, Heesup
49
Phau, Ian
32
Mattila, Anna S.
31
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
28
Gierl, Heribert
27
Pelsmacker, Patrick de
26
Jang, Soocheong
25
Septianto, Felix
24
Dens, Nathalie
23
Japutra, Arnold
22
Sreejesh, S.
22
Bang, Nguyen
21
Prentice, Catherine
21
Hollebeek, Linda D.
20
Guzman, Francisco
19
Melewar, T. C.
19
Sarkar, Abhigyan
19
Hyun, Sunghyup Sean
18
Quach, Sara
18
Balaji, M. S.
17
Paul, Justin
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Ekinci, Yuksel
16
Park, Jungkun
16
Wong, IpKin Anthony
16
Bilgihan, Anil
15
Dwivedi, Yogesh Kumar
15
Eisend, Martin
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
Ahn, Jiseon
14
Das, Gopal
14
Gursoy, Dogan
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Pauwels, Koen
14
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Asia Pacific journal of marketing and logistics
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
14
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
7
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
8
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
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