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~person:"Sarkar, Juhi Gahlot"
~subject:"Advertising message involvement"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising message involvement
Consumer behaviour
Social web
Brand management
17
Konsumentenverhalten
17
Markenführung
17
Brand
13
Brand image
13
Markenartikel
13
Markenimage
13
Beziehungsmarketing
8
Relationship marketing
8
Emotion
5
Jugendliche
5
Youth
5
Customer satisfaction
3
Kundenzufriedenheit
3
Advertising effects
2
Brand embarrassment
2
Brand hate
2
Brand relationship quality
2
Computerspiel
2
Dienstleistungsqualität
2
Fashion
2
India
2
Indien
2
Internet marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
Other customer perception
2
Perception
2
Service quality
2
Video game
2
Wahrnehmung
2
Werbewirkung
2
Adolescence
1
Advergame experiences
1
Advergame format
1
Advergame rewards
1
Anxious attachment style
1
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17
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Article
17
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Aufsatz in Zeitschrift
Article in journal
17
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English
17
Author
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Sarkar, Juhi Gahlot
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Kunkel, Thilo
18
Veloutsou, Cleopatra
18
Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Christodoulides, George
13
Rahman, Zillur
13
Ahn, Jiseon
12
Park, Jungkun
12
Paul, Justin
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Sung, Yongjun
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Rather, Raouf Ahmad
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Cova, Bernard
10
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Asia Pacific journal of marketing and logistics
2
Society and business review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
17
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
4
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Society and business review
12
(
2017
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10011690815
Saved in:
10
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
1
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