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~person:"Sauer, Nicola E."
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Konsumentenverhalten
Consumer behaviour
2
Customer retention
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Kundenbindung
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Relationship marketing
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Brand image
1
COVID-19
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Coping
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Coronavirus
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Customer loyalty
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Customer satisfaction
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Football
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Fußballbundesliga
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Fußballfan
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Fußballverein
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Germany
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Kundenzufriedenheit
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Lebensqualität
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Life event
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Markenimage
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Markentreue
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Sauer, Nicola E.
Ozuem, Wilson
4
Prentice, Catherine
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Rodríguez del Bosque, Ignacio A.
4
Chen, Shu-Ching
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Marketing : ZFP ; journal of research and management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
2
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Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.
;
Hofmann, Verena
;
Hebborn, Heike
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
Saved in:
2
Der Beitrag des Markenimage zur Fanloyalität : eine empirische Untersuchung am Beispiel der Klubmarken der Fußball-Bundesliga
Bauer, Hans H.
;
Exler, Stefanie
;
Sauer, Nicola E.
-
2004
Persistent link: https://www.econbiz.de/10002645198
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