Effects of COVID-19 on well-being and customer loyalty : a life event perspective
by Nicola E. Stokburger-Sauer, Verena Hofmann, Heike Hebborn, and Anna Teresa Wanisch
| Year of publication: |
2023
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|---|---|
| Authors: | Sauer, Nicola E. ; Hofmann, Verena ; Hebborn, Heike ; Wanisch, Anna Teresa |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 45.2023, 2, p. 35-48
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| Subject: | COVID-19 | Life event | Coping | Well-being | Customer loyalty | Coronavirus | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | Lebensqualität | Quality of life | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306384