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~person:"Schivinski, Bruno"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Social Web
10
Social web
10
Internet marketing
8
Online-Marketing
8
Consumer behaviour
7
Brand image
6
Markenimage
6
Brand management
4
COBRAs
4
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social media
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2
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Schivinski, Bruno
Filieri, Raffaele
17
Dwivedi, Yogesh Kumar
12
Flavián Blanco, Carlos
12
Loureiro, Sandra Maria Correia
12
Rita, Paulo
11
Hollebeek, Linda D.
10
Füller, Johann
9
Law, Chun Hung Roberts
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Veloutsou, Cleopatra
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Akram, Umair
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Bigné Alcañiz, J. Enrique
8
Casaló, Luis V.
8
Harrigan, Paul
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Ko, Eunju
8
Wallace, Elaine
8
Hajli, Nick
7
Hennig-Thurau, Thorsten
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Rana, Nripendra P.
7
Stephen, Andrew T.
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
Bilgihan, Anil
6
Chen, Huan
6
Cheung, Man Lai
6
Dessart, Laurence
6
Hazari, Sunil
6
Kian Yeik Koay
6
Michaelidou, Nina
6
Phua, Joe
6
Rather, Raouf Ahmad
6
Ruiz Mafe, Carla
6
Thaichon, Park
6
Thurasamy Ramayah
6
Vrontis, Demetris
6
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5
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Argumenta oeconomica
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
3
The influence of interpersonal motivation on Polish consumers' online brand-related activity
Brzozowska-Woś, Magdalena
;
Schivinski, Bruno
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012284894
Saved in:
4
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
5
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
6
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
7
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
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