Tate, Wendy L.; Ellram, Lisa M.; Schmelzle, Ulrich - In: Journal of Business & Industrial Marketing 32 (2017) 2, pp. 206-217
Purpose The purpose of this research is to develop an understanding of how purchasing can become meaningfully involved in complex business-to-business service purchases. Design/methodology/approach A single in-depth case study method of an exemplar organization was applied to better understand...