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~person:"Schmitz, Herbert"
~source:"econis"
~subject:"Brand management"
~subject:"Business model"
~subject:"Event marketing"
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Wie Live Communication Marken zum Thema macht : Content-Strategien am Beispiel Musik
Schmitz, Herbert
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Brand Content : die Marke als Medienereignis
,
(pp. 159-172)
.
2013
Persistent link: https://www.econbiz.de/10010212712
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