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~person:"Schoegel, Marcus"
~person:"Walkup, Brian R."
~subject:"Emerging markets"
~subject:"Strategic alliance"
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Strategische Allianz
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Schoegel, Marcus
Walkup, Brian R.
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Problems and perspectives in management : PPM ; international research journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
2
Co-marketing capability : scale development and performance implications
Herhausen, Dennis
;
Schoegel, Marcus
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
2
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010390264
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