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~person:"Schreier, Martin"
~person:"Schweisfurth, Tim"
~subject:"crowdsourcing"
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crowdsourcing
Customer integration
24
Kundenintegration
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Innovation management
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Innovationsmanagement
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17
New product development
14
Produktentwicklung
14
Consumer behaviour
6
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Crowdsourcing
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Product design
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user innovation
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Diversification
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idea generation
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new products
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user design
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Schreier, Martin
Schweisfurth, Tim
Bretschneider, Ulrich
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Leimeister, Jan Marco
2
Nishikawa, Hidehiko
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Aracha Krasae-In
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Aryobsei, Suleiman
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Gu, Zhuojun
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Ioppolo, Giuseppe
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Janiszewski, Chris A.
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Journal of interactive marketing
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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I didn't win! : an overlooked downside of crowdsourcing?
Karpukhina, Tatiana
;
Schreier, Martin
;
Janiszewski, Chris A.
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10014583034
Saved in:
2
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
3
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
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