I didn't win! : an overlooked downside of crowdsourcing?
Year of publication: |
2024
|
---|---|
Authors: | Karpukhina, Tatiana ; Schreier, Martin ; Janiszewski, Chris A. ; Nishikawa, Hidehiko |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 1, p. 42-58
|
Subject: | crowdsourcing | contest | competition | new products | user innovation | idea generation | Wettbewerb | Competition | Crowdsourcing | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovation |
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