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~person:"Schultz, Don E."
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Schultz, Don E.
Wiedmann, Klaus-Peter
169
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129
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72
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67
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61
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60
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31
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of marketing management : MM
1
Source
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OLC EcoSci
59
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1
On Brands and Branding - Branding's New Catch 22 - Will all our brand concepts go out the window?
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
1
,
pp. 10-13
Persistent link: https://www.econbiz.de/10008179707
Saved in:
2
On Brands and Branding - Here Come the Chickens - Marketers need to sort out what establishes and maintains brands.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
3
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008260340
Saved in:
3
On Brands and Branding - The future means doing more with less in branding.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
5
,
pp. 6-7
Persistent link: https://www.econbiz.de/10008328235
Saved in:
4
On Brands and Branding - Brand Conundrums - When the long knives come out, be prepared to back up your brand strategies.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
2
,
pp. 8-9
Persistent link: https://www.econbiz.de/10008241424
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5
On Brands and Branding - Golden Goose Eggs - Marketers must remember customers as part of the equation.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
4
,
pp. 6-7
Persistent link: https://www.econbiz.de/10008287451
Saved in:
6
On Brands and Branding - Binding Up Brands in Silos - It's time to fill in the moats.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
6
,
pp. 8-9
Persistent link: https://www.econbiz.de/10008152018
Saved in:
7
Better Branding Beyond Advertising - Avoid the failures of traditional relationship marketing and build longer and stronger commitment to your brand.
Rapacz, Deb
;
Reilly, Martin
;
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10007908688
Saved in:
8
On Brands and Branding - Knowing Vs. Needing - Let's start down a new brand path.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
4
,
pp. 10-11
Persistent link: https://www.econbiz.de/10008083586
Saved in:
9
On Brands and Branding - Actions, Not Promises
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
2
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007985980
Saved in:
10
On Brands and Branding - Where Is the New Stuff?
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
3
,
pp. 10-11
Persistent link: https://www.econbiz.de/10008061653
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