On Brands and Branding - Actions, Not Promises
| Year of publication: |
2008
|
|---|---|
| Authors: | Schultz, Don E. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 17.2008, 2, p. 10-11
|