//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schwarz, Uta"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Darstellung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
5
Humor
5
Werbewirkung
5
Comparison
4
Deutschland
4
Germany
4
Russia
4
Russland
4
Vergleich
4
Print advertising
3
Printwerbung
3
Gender
2
Geschlecht
2
National culture
2
Nationalkultur
2
Advertising
1
Cultural identity
1
Kulturelle Identität
1
Partial least squares
1
Partielle kleinste Quadrate
1
Spain
1
Spanien
1
Target group
1
Werbung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
German
3
English
2
Author
All
Schwarz, Uta
Bourier, Günther
14
Yoon, Hye Jin
14
Eppler, Martin J.
12
Davison, Jane
10
Hakelmacher, Sebastian
9
Souren, Rainer
9
Eisend, Martin
8
Schwarz, Gerhard
8
Basole, Rahul C.
7
Kimmel, Paul D.
7
Ruiz Estrada, Mario Arturo
7
Weygandt, Jerry J.
7
Bomsdorf, Eckart
6
Comi, Alice
6
Cook, Dianne
6
Erlach, Klaus
6
Gulas, Charles S.
6
Kieso, Donald E.
6
Oikarinen, Eeva-Liisa
6
Weinberger, Marc G.
6
Alexander, David
5
Anders, Peter E.
5
Bresciani, Sabrina
5
Goldratt, Eliyahu M.
5
Groenen, Patrick J. F.
5
Kosfeld, Reinhold
5
Leifer, Larry
5
Lewrick, Michael
5
McDaniel, Carl D.
5
McGraw, A. Peter
5
Meyer, Jörn-Axel
5
Miofsky, Daniel
5
Natter, Martin
5
Nešetřil, Jaroslav
5
Nobes, Christopher
5
Sibbet, David
5
Warren, Caleb
5
Warren, Samantha
5
Weihs, Claus
5
more ...
less ...
Published in...
All
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan
;
Hoffmann, Stefan
;
Schwarz, Uta
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
Saved in:
3
Wirkung humorvoller Printwerbung : eine Analyse moderierender Effekte zielgruppenspezifischer Merkmale
Schwarz, Uta
-
2011
Persistent link: https://www.econbiz.de/10009707346
Saved in:
4
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
5
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->