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~person:"Schwarz, Uta"
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Schwarz, Uta
Yoon, Hye Jin
14
Eisend, Martin
9
Schwarz, Gerhard
8
Gulas, Charles S.
7
Hakelmacher, Sebastian
7
Oikarinen, Eeva-Liisa
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Weinberger, Marc G.
7
McGraw, A. Peter
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Warren, Caleb
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Gkorezis, Panagiotis
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Hoffmann, Stefan
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Robert, Christopher
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Wei, Jie
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Ayoun, Baker
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Bernhardt, Wolfgang
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Dresdner Beiträge zur Betriebswirtschaftslehre
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan
;
Hoffmann, Stefan
;
Schwarz, Uta
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
Saved in:
3
Wirkung humorvoller Printwerbung : eine Analyse moderierender Effekte zielgruppenspezifischer Merkmale
Schwarz, Uta
-
2011
Persistent link: https://www.econbiz.de/10009707346
Saved in:
4
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
5
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
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