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~person:"Schweidel, David A."
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
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Advertising effects
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Virales Marketing
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11
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7
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Schweidel, David A.
Harrigan, Paul
15
Loureiro, Sandra Maria Correia
15
Law, Chun Hung Roberts
14
Agnihotri, Raj
11
Filieri, Raffaele
11
Hajli, Nick
11
Tan, Yong
11
Dwivedi, Yogesh Kumar
10
Itani, Omar S.
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Ahuja, Vandana
9
Bigné Alcañiz, J. Enrique
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Hollebeek, Linda D.
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Kim, Juran
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Veloutsou, Cleopatra
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Ozuem, Wilson
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Rita, Paulo
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Scott, David Meerman
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Skiera, Bernd
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Ye, Qiang
8
Alavi, Shirin
7
Bilgihan, Anil
7
Dholakia, Utpal M.
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Gopinath, Shyam
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Haenlein, Michael
7
Hennig-Thurau, Thorsten
7
Kamboj, Shampy
7
Karjaluoto, Heikki
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Lu, Shijie
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Rana, Nripendra P.
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Ruiz Mafe, Carla
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Soutar, Geoffrey N.
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Stephen, Andrew T.
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Akram, Umair
6
Alt, Rainer
6
Berger, Jonah
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Bernoff, Josh
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research : JMR
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
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When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy
;
Schweidel, David A.
;
Zhang, Kunpeng
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 907-922
Persistent link: https://www.econbiz.de/10014526239
Saved in:
2
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
4
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
5
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
6
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
7
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
8
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
9
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
Saved in:
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