When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Year of publication: |
2024
|
---|---|
Authors: | Mosley, Buffy ; Schweidel, David A. ; Zhang, Kunpeng |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2024, 5, p. 907-922
|
Subject: | consumer-brand relationship | brand connections | social media | brandcrisis | text analysis | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Online-Marketing | Internet marketing | Markenimage | Brand image |
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