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~person:"Schweidel, David A."
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Du, Rex Yuxing
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Capturing marketing information to fuel growth
Du, Rex Yuxing
;
Netzer, Oded
;
Schweidel, David A.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10012391435
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2
Commentary: a strategic perspective on capturing marketing information to fuel growth : challenges and future research
Morgan, Neil A.
;
Lurie, Robert S.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 184-189
Persistent link: https://www.econbiz.de/10012391436
Saved in:
3
Commentary: beyond data : the mindsets and disciplines needed to fuel growth
Wild, Jason
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 190-195
Persistent link: https://www.econbiz.de/10012391437
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